Automations
Sequences that sell while you sleep. Welcome flows, nurture series and post purchase follow ups that run once built.
Email Marketing
Turn Your Email List Into Your Best Sales Channel
The short answer
Email marketing is the use of targeted, permission based emails to nurture leads, retain customers and drive repeat purchases, and it remains one of the highest return digital channels available. Prickly Digital manages it end to end, covering strategy, segmentation, automation, copywriting, design and reporting. It works best when paired with a website and paid campaigns that consistently grow your list.
Our position
Your email list is the only audience you own outright, unlike social followers or ad audiences that you rent from a platform. Businesses that treat email as an owned asset, with genuine value in every send, consistently out-earn those that only blast promotions when sales are slow.
Benefits
- Automated welcome, nurture and abandoned cart sequences
- Segmentation and personalisation
- A/B testing of subject lines and content
- Ecommerce and re-engagement campaigns
- Deliverability and list health management
- Clear reporting on opens, clicks and revenue
Campaigns we run
Newsletters
Regular sends that keep you front of mind, so that when the need arises your business is the one they remember.
Ecommerce flows
Abandoned cart, browse abandonment and post purchase sequences that recover revenue you have already earned the right to.
Re-engagement
Winning back a cold list, and cleanly removing the subscribers who are damaging your deliverability.
Our Process
- 1
Email audit and strategy development
- 2
List segmentation and automation setup
- 3
Content creation and design
- 4
Testing, sending and performance analysis
Frequently asked questions
Is email marketing still effective?
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Yes. Email consistently delivers one of the strongest returns of any digital channel, because you are reaching an audience that has already opted in to hear from you.
How often should I email my list?
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Enough to stay front of mind without fatiguing subscribers, which for most small and medium businesses means weekly to fortnightly. Consistency and value matter more than frequency.
Which email platform should I use?
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We work with the major platforms including Mailchimp and Klaviyo, and recommend the best fit for your goals, list size and budget rather than defaulting to one we happen to prefer.
How do you grow my email list?
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With ethical opt-ins on your website, useful lead magnets, and capture from paid campaigns, then we nurture new subscribers with an automated welcome sequence so they hear from you while interest is high.
Explore related pages
Ready to make email earn its place?
Book a free email audit and we will review your list health, automations and deliverability to find the quickest wins.
Book a Free Consultation