Google Ads
Captures high intent search demand from people already looking for what you sell. Usually the first channel for service businesses and anything with clear purchase intent.
The short answer
PPC, or pay per click, is online advertising where you pay only when someone clicks your ad, giving you immediate and measurable visibility on search engines and social platforms. Prickly Digital manages PPC across Google Ads, Microsoft Ads and Meta Ads, building campaigns around return on ad spend rather than vanity clicks. We typically work with media budgets from around five hundred pounds per month upwards.
Our position
PPC is the fastest way to test demand and generate leads, but most wasted ad spend comes from poor account structure and weak landing pages, not from the platform itself. We fix the funnel first and then scale what converts.
Pouring more budget into a campaign that sends traffic to a slow, unfocused page is the most common and most expensive mistake we see.
Benefits
- Channel strategy across search and paid social
- Keyword, audience and competitor research
- Conversion focused landing pages
- Continuous bid, budget and A/B management
- Transparent reporting on cost per lead and return on ad spend
- No long lock-in contracts
Which PPC channel is right for you
Microsoft and Bing Ads
Reaches an often cheaper, older and higher income audience. Frequently overlooked, which is precisely why the cost per click tends to be lower.
Meta Ads
Creates demand and retargets on Facebook and Instagram. Strongest for visual products, impulse purchases and re-engaging people who did not convert first time.
Our Process
- 1
Account and funnel audit
- 2
Channel and campaign strategy
- 3
Build, landing pages and launch
- 4
Optimisation, scaling and reporting
Frequently asked questions
What budget do I need for PPC?
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We work with media budgets from about five hundred pounds per month upwards. The right figure depends on your industry, competition and goals, which we assess in a free consultation.
What is the difference between PPC and SEO?
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PPC buys immediate visibility that stops when spend stops, while SEO earns rankings that compound over time. Many small and medium businesses run PPC for speed while SEO builds in the background.
Which is better, Google Ads or Meta Ads?
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Google Ads captures people already searching for you, while Meta Ads creates demand and retargets. High intent services usually start with Google, and visual or impulse products often do better on Meta.
Do you charge a management fee on top of ad spend?
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Yes. Like most agencies we charge a management fee separate from the media budget you pay the platforms. We agree it upfront with no hidden costs.
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Ready to stop wasting ad spend?
Book a free PPC audit and we will show you where your budget is leaking and what to fix first.
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