Search
For high intent queries where someone is actively looking to buy or enquire. The highest converting campaign type for most service businesses.
Google Ads Management
Google Ads That Deliver Qualified Leads, Not Just Clicks
The short answer
Google Ads management is the setup and ongoing optimisation of paid campaigns on Google Search, Shopping, Display and YouTube so your ads appear when customers search for what you sell. Prickly Digital handles keyword research, ad copy, landing pages and bid management, all measured against cost per lead and return on ad spend. It forms part of our wider PPC service.
Our position
In Google Ads, tight targeting beats big budgets. A well structured account with high Quality Scores and relevant landing pages can outperform a competitor spending far more, because Google rewards relevance with lower costs per click.
If your account is broadly targeted and sending everyone to the homepage, you are subsidising your competitors.
Benefits
- Targeted keyword and match type strategy
- Compelling, relevant ad copy
- Landing page optimisation and conversion tracking
- Continuous bid and budget management
- Search, Shopping and Performance Max campaigns
- Clear reporting on cost per lead and return on ad spend
Campaign types we run
Shopping
For ecommerce, putting your products with images and prices directly in front of people searching for them.
Performance Max
Cross network reach across Search, Display, YouTube and Discover. Powerful when fed good data, wasteful when set up carelessly.
Local campaigns
For near me searches and map based demand, particularly effective for businesses with a physical premises or defined service radius.
Our Process
- 1
Account audit and keyword research
- 2
Campaign strategy and structure
- 3
Ad creation and landing page setup
- 4
Ongoing optimisation and reporting
Frequently asked questions
How much do Google Ads cost?
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You set the budget and pay per click, with cost per click varying widely by industry from around one pound to well over thirty pounds in competitive sectors. We recommend a starting media budget of at least five hundred pounds per month for most small and medium businesses.
How quickly do Google Ads work?
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Ads can drive traffic and leads within days of launch, which is why PPC suits businesses that need results quickly. The first few weeks are used to gather data and optimise, so performance typically improves month on month.
What is a good return on ad spend?
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It varies by margin and sector, but many small and medium businesses target at least three to four pounds back for every pound spent. We set a realistic target with you based on your actual customer value.
Do I need a dedicated landing page?
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Usually yes. Sending paid traffic to a focused landing page rather than your homepage typically lifts conversion rates and lowers cost per lead considerably.
Explore related pages
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Ready to get more from Google Ads?
Book a free account audit and we will show you what is working, what is wasting money, and what to change first.
Book a Free Consultation