Demand generation
For products people buy on impulse or emotion, where nobody is searching for you yet because they do not know you exist.
Meta Ads (Facebook and Instagram)
Scroll-Stopping Facebook and Instagram Ads That Sell
The short answer
Meta Ads are paid campaigns on Facebook and Instagram that use detailed audience targeting to build awareness, generate leads and drive sales. Prickly Digital manages the full process, from audience research and creative through to campaign build and retargeting, as part of our PPC service. Meta is strongest for creating demand and re-engaging people who have already shown interest in your business.
Our position
On Meta, the creative is the targeting. Even the best audience settings fail behind a dull ad, so we invest in scroll stopping creative and test it relentlessly rather than tweaking audience settings endlessly.
Meta's algorithm is very good at finding the right people if you give it something worth showing them.
Benefits
- Advanced audience targeting and lookalike audiences
- Scroll stopping creative and copy
- Retargeting of website and engagement audiences
- Lead generation forms and conversion campaigns
- Pixel and conversions API tracking
- Detailed analytics and reporting
When Meta Ads work best
Retargeting
Re-engaging warm audiences who visited your site or engaged with your content but did not convert. Usually the highest return campaign type in the account.
Lead generation
Instant forms and conversion campaigns for local services, events and appointment based businesses.
Ecommerce
Catalogue and Advantage Plus shopping campaigns that put the right product in front of the right person at the right moment.
Our Process
- 1
Audience research and persona development
- 2
Creative strategy and ad design
- 3
Campaign launch and monitoring
- 4
Optimisation and scaling
Frequently asked questions
Are Facebook and Instagram ads still worth it?
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Yes. Meta's targeting and reach make it one of the most cost effective channels for demand generation and retargeting, particularly for visual and consumer facing products.
What is the difference between Meta Ads and Google Ads?
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Meta Ads create and nurture demand as people scroll, while Google Ads capture demand from people already searching. Many businesses use both together, with Meta building awareness that Google then converts.
How much should I spend on Meta Ads?
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Most small and medium businesses start from around five hundred pounds per month in media spend and then scale what converts. The right budget depends on your goals and product margins.
What makes a Meta ad successful?
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Strong, native feeling creative matched to a clear offer and a fast landing page. We test multiple creatives and scale the winners rather than betting everything on one idea.
Explore related pages
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Ready to make Meta work harder?
Book a free Meta Ads review and we will look at your creative, targeting and tracking to find what is holding performance back.
Book a Free Consultation